10 Weeks
Not another marketing theory course. In 8 weeks you will run real campaigns, manage real ad budgets, and build a portfolio of work that proves to any employer or client that you can deliver results. Nigerian businesses are desperate for digital marketers who understand local audiences.
How digital marketing works, the customer journey, ICP (Ideal Customer Profile) definition, setting measurable KPIs. Understanding the Nigerian digital consumer.
Keyword research (Google Keyword Planner, Ubersuggest), on-page SEO, title tags, meta descriptions, internal linking, Google Search Console. Practical: optimise a real website.
Search campaign creation, keyword match types, ad copywriting, Quality Score, ad extensions, conversion tracking, reading and optimising campaign reports.
Campaign structure, audience targeting, custom and lookalike audiences, creative testing, budget management, campaign analysis for Nigerian audiences.
List building, segmentation, welcome sequences, promotional campaigns, automation flows using MailerLite. Nigerian NDPR compliance for email marketing.
Blog strategy, keyword-led content planning, repurposing across channels, building an editorial calendar. Writing content that ranks in Nigeria.
Google Analytics 4 setup, conversion tracking, building professional client reports, interpreting data and making recommendations based on Nigerian audience behaviour.
Plan and present a complete 30-day digital marketing strategy for a real or mock Nigerian business, including full budget and KPI tracking plan.
We simulate ad campaigns in class using demo accounts. You will learn ad management without needing to spend your own money. When you have clients, you manage their budgets — not your own.
Absolutely. Many of our students are business owners who want to stop paying agencies and manage their own digital marketing. The ROI is immediate.